[Prospectreach] Engagement Scoring Feature

We’re excited to introduce a powerful new feature to help you better understand and act on lead behavior—Engagement Scoring.

With Engagement Scoring, you can now track how engaged your leads are with your campaigns by assigning points to key actions—like email opens, link clicks, page visits, or form submissions. Over time, this gives you a clear view of who’s most active, who’s cooling off, and where to focus your efforts.

This can be accessed under Settings > Manage Scoring.

Create your own scoring rules by assigning points to specific lead actions—like email opens or clicks—to measure interest and activity over time.

You define the actions that matter most to your funnel: (for example)

• Email opened? +5 points

• Link clicked? +10 points

• Webinar attended? +20 points

• No response in 7 days? -5 points

It’s that simple—and incredibly effective.

Why It Matters

Understanding your lead engagement gives you a competitive edge:

• Prioritize hot leads for faster conversions

• Tailor follow-ups based on interest level

• Spot disengaged contacts before they go cold

Instead of guessing who’s ready to buy, let their behavior tell you.

Interested in adding ProspectReach to your arsenal?
>>CLICK HERE<<