The Smart Card Formula is a done-for-you system that teaches how to sell a hybrid marketing service combining physical direct mail (9x12 cards) with digital offers. It includes a masterclass on selling this service, a client getting system with funnels and follow-up processes, pre-made campaigns for various niches (including landing pages and automation), marketing resources, sales video, flyers, and bonus trainings on local affiliate programs and VIP club models.

Smart Cards integrate physical direct mail with mobile and digital offers, creating a more engaging and trackable experience. They combine the reach of physical mail with the interactivity of digital coupons, allowing local businesses to generate greater results with trackable ROI, something traditional direct mail lacks. This also allows for easier upsells like follow up sequences, digital directories, and voucher programs.

The client acquisition process involves leveraging a client-getting funnel with a follow-up system to nurture leads. It includes tools and resources to market the service effectively, including sales videos and flyers, as well as a sales video that explains the service and a client-getting website. This process is designed to attract local businesses and guide them from initial interest through a sales pipeline, ultimately getting them to sign up for advertising spots on the Smart Card.

Smart offers are irresistible offers combined with a customer-generating system, including automation and tracking. Smart offers enhance the value of a Smart Card by providing a way for businesses to immediately increase revenue via a deal, similar to Groupon. Smart offers include lead capture, follow-up and ways to track performance which are things typically missing from most local business offers. They involve both free and paid coupons or vouchers delivered digitally and are seen as a way to make the cards more valuable and drive more customers.

The Smart Card system helps businesses build a digital list as well as providing value in a way that other local businesses or agencies don't, through a unique couponing system. The smart offers that are used generate trackable leads that businesses can engage with on an ongoing basis. Furthermore, the list acquired through the card is considered an asset that can be used for recurring revenue opportunities like sending solo offers and promotions. This also is a gateway to upselling more premium services like VIP club memberships and creating deals pages.

Beyond selling spots on the 9x12 mailer card, monetization includes providing smart offers (both free and paid vouchers) with automated follow-up, building and selling access to a local directory, creating VIP club memberships, building digital lists, and leveraging the system for local affiliate marketing where you take a percentage of every voucher sold.

The Smart Card System utilizes scarcity by limiting the number of advertising spots per mailer (typically 12). It also offers exclusivity by ensuring only one business from a particular category is featured on each card. This limited availability and exclusivity create a sense of urgency, making it easier for businesses to make a quick decision and become part of the mailer. There is also an option for providing a free spot to an anchor business to make the card more enticing.

The Smart Card system uses several software tools including "Coupon Reach" for creating and tracking coupons and vouchers, "Prospect Reach" for lead generation, and "GoHighLevel" to set up and manage the entire system including automation and follow up processes. The "HeyGen" AI service is also mentioned for use in generating scripts and is also part of the done for you system.